Culture / Process / Approach / Rates / Pricing Model / Additional Services
Culture
The buildings don’t travel but the photographs do.
Decades of experience has shown me that it’s VERY important to partner with a photographer that can convey how it feels to be there.
You’ve worked hard, sometimes years, on this project, creating your client’s long held dream and making it real.
The intention is to capture how it looks, as well as how it feels to be there: the essence or spirit of the project and its environment, and to explore what opportunities can come from our collaboration.
Spending a day with your project is the way I create my best work.
Transparency is integral to a successful outcome, from the beginning of our relationship onwards.
The information below allows you to review processes, approach, rates and pricing that has been honed over the years.
It enables me to produce the internationally successful level of photography I’m known for, and my clients relish.
Process
My process is broken down into three phases: before the shoot, on the day, and after the shoot.
To give you a sense of what the experience of working together will be like, these stages are outlined below.
1. Pre-Production
Anything and everything we can do to make the shoot day go smoothly and efficiently will be handled during this step, including:
– pre-shoot phone conversations or meetings
– advanced scouts (if applicable)
– creating a contact list
– contingency planning
– addressing any logistical concerns.
During this time, I will also send the terms which must be agreed to prior to shoot, as well as a deposit invoice for 50% retainer payment.
2. Shoot Day
After arriving at the location, greetings, walkthrough, and getting settled in and set up, the shoot will begin.
While I will be photographing as much as I can during the shoot day, I may spend anywhere up to 60 minutes on each shot when needed.
I may move furniture and adjust or move everyday items to enhance the décor for the best possible images.
3. Post-Production
This is where the entire pre-production and shoot day process culminates into final images.
It is common for the post-production part of an image to take as long, or longer, than the shooting process. Up to seven business days should be allowed for completion of this part of the process.
The photographs are culled, processed, and delivered in a final proof-sheet for the client to make selections from.
Processing typically includes colour corrections, contrast and exposure adjustments, retouching distractions and advanced Photoshop techniques to create the ambient look I am known for.
A separate quote can be provided for any extra processing following the proof-sheet stage.
Approach
I show up early and I leave late.
No stone (slab of schist, tiled paver) is left unturned exploring the sense of place I feel the first time I reach a location.
This allows me to be agile and shoot as much as I can during the day, discovering moments and chance encounters with light, weather variations, and people.
Spending this time gives me the flexibility to shoot as many images as we need to get the job done properly.
It also gives you the opportunity to select the final images you want processed that you feel best represent your project.
I can also advise on what images I think really captured the project on the day.
Simon’s work, no matter what he is photographing has a light to it that isn’t seen in other work. It’s what helps to make the projects he is capturing look special but it’s also something that tells you what you are looking at is a Simon Devitt photograph.
Kirsten Matthew
Director–Mabel Maguire
Rates
Dependent on your requirements and budgets I have rates for Individuals, Cost-Sharing and Emerging Creative Practices who have been in operation for three years or less.
Individual Photography Option
As a proactive architect or architectural firm you’re ready to document your project for awards, PR, your website or custom publication.
Booking an Individual Photoshoot is the perfect option, allowing you autonomy to proceed in your own time, with a known budget without having to manage other stakeholders.
Individual Photography Rates
Individual Photography
Creative Fee Full Day/Per Project
$2950*
Captured during the course of a day.
This will typically include a dawn or dusk.
Includes 10 licensed images.
Additional images $70 per select.
Additional licence $1200.
Excludes moving image and travel expenses.
*See discounted rate and criteria for Emerging Creatives
Individual Photography
Creative Fee Part Day/Per Project
$1950*
Up to 4 hours
Includes 5 licensed images.
Additional images $70 per select.
Additional licence $1200.
Excludes moving image and travel expenses.
*See discounted rate and criteria for Emerging Creatives.
Individual Photography
Moving Image/Per Clip
$400
Unedited clip under 30 seconds.
Shot during a full day or partial day of photography.
Content discussed during brief.
Licensing included.
Travel is priced by location and seasonal rates apply.
Currency: All rates exclude NZ gst and are in currency of photoshoot location (NZD$, AUD$, USD$, CAD$, BRP£, EURO€).
Payment Terms: 50% deposit is required to reserve a date (or before recce). Remainder is due when proof sheet is delivered. Separate invoices are generated for selects. Terms are payment on receipt.
Cost-Sharing Photography Option
Often there are multiple parties who might like to use photos of the project – which can make things easier on your pocket.
These could include the owner, interior designer, landscape architects, contractors, product manufacturers, and engineers.
An additional licensing fee is added for all extra parties who agree to cost-sharing prior to the shoot, and the total fee is divided equally among all parties.
This results in significant savings for each client.
Cost-Sharing Photography Rates
This is an option for a minimum of three parties, named collectively at the time of the photo shoot, to share the total cost.
Creative fees to be divided per party, plus a $1200 Licence Fee payment per party.
Cost-Sharing
Creative Fee Full Day/Per Project
$2950* + $2400 = $5350/3 parties ($1783 each)
Captured during the course of a day.
This will typically include a dawn or dusk.
Includes 10 licensed images per party.
Additional images $70 per select.
Additional licence $1200.
Excludes moving image and travel expenses.
*See discounted rate and criteria for Emerging Creatives
Cost-Sharing
Creative Fee Part Day/Per Project
$1950* + $2400 = $4350/3 parties ($1450 each)
Up to 4 hours
Includes 5 licensed images.
Additional images $70 per select.
Additional licence $1200.
Excludes moving image and travel expenses.
*See discounted rate and criteria for Emerging Creatives.
Travel is priced by location and seasonal rates apply.
Any additional parties not included in the cost-sharing agreement at the time of contract approval, that want to use an image at a later date, will need to be licensed separately through me. This will be for no less than $300 per image depending on image usage.
Cost-Sharing rates cannot be used in conjunction with Emerging Creatives discounted rate.
Currency: All rates exclude NZ gst and are in currency of photoshoot location (NZD$, AUD$, USD$, CAD$, BRP£, EURO€).
Payment Terms: 50% deposit is required to reserve a date (or before recce). Remainder is due when proof sheet is delivered. Separate invoices are generated for each co-share, and for selects. Terms are payment on receipt.
Emerging Creatives Discount
New Kid On the Block?
For practices operating for three years or less I offer a half price discount.
This covers the creative fee, production and licensing (travel is at the usual pricing) and may be used for projects being entered into awards if schedule permits.
There is a limited amount of three of these discounts I offer per calendar year, per country: New Zealand, Australia, USA and Japan—so be in quick.
Emerging Creatives Discounted Rates
Emerging Creatives
Creative Fee Full Day/Per Project
$1475
Captured during the course of a day.
This will typically include a dawn or dusk.
Includes 10 licensed images.
Additional images $35 per select.
Additional licence $600.
Excludes moving image and travel expenses.
Emerging Creatives
Creative Fee Part Day/Per Project
$975
Up to 4 hours
Includes 5 licensed images.
Additional images $35 per select.
Additional licence $600.
Excludes moving image and travel expenses.
Travel is priced by location and seasonal rates apply.
Emerging Creatives discounted rate is for new clients only and cannot be used in conjunction with Cost-Sharing option.
Currency: All rates exclude NZ gst and are in currency of photoshoot location (NZD$, AUD$, USD$, CAD$, BRP£, EURO€).
Payment Terms: 50% deposit is required to reserve a date (or before recce). Remainder is due when proof sheet is delivered. Separate invoices are generated for additional selects. Terms are payment on receipt.
Terms and Conditions Apply.
Pricing Model
Standard pricing is based on a flat fee which is made up of four components.
1. Creative Fee
This component reflects the time, skill, and resources it takes to complete a project.
2. Licencing
Licensed in perpetuity for awards, web, advertising, social media and marketing, corporate brochures, tender submission documents, slideshows, videos, studio screensavers, intranet, office posters.
No third party use allowed except when negotiated prior.
3. Post-Production
Includes grading, retouching, storage, backup, culling, digital delivery, archiving of the final images.
My retoucher has worked with me for the past 18 years. They are the best at what they do, ensuring high quality results and the archival safety of the images I produce.
4. Assistant
An experienced assistant is a necessity to make the day run significantly smoother.
It provides me the time and energy to create better images.
Enquiries and Bookings
Contact me to chat further, or to book a photoshoot.
Additional Services
Along with the basics I am able to offer additional services to support your project.
These services include:
– Drone Photography
– Moving image
– Social media partnering
– Talks
– Workshops
– Online mentoring
– Custom publishing
– Award entry photography and/or writing package.